From Skinimalism to Glazed Everything – Here’s What’s Hot Right Now
Gen Z is changing the beauty game. They’re bold, creative, and not afraid to ditch traditional rules. Whether it's skincare or makeup, this generation embraces authenticity, individuality, and viral-worthy routines. Let’s dive into the biggest Gen Z beauty trends that are blowing up right now.
💧 1. Skinimalism: Less Is More
Forget heavy layers of makeup — Gen Z loves to let their skin breathe. Skinimalism focuses on minimal, effective skincare and light, dewy makeup.
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🍩 2. Glazed Donut Skin
Inspired by Hailey Bieber, glazed skin is all about achieving a smooth, glassy, ultra-hydrated glow — like you just dipped your face in glaze (but in the best way).
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🪞 3. Mirror-Like Lip Gloss
Gloss is back and shinier than ever. Gen Z is obsessed with juicy, high-shine lips — often paired with lip liners for that contoured pout.
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🖌️ 4. Clean Girl Aesthetic
Think slicked-back buns, brushed-up brows, natural blush, and a glowing base. The clean girl aesthetic is all over TikTok and Pinterest — and it’s super easy to recreate.
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🌈 5. Euphoria-Inspired Makeup
Bold graphic liners, rhinestones, and neon shadows — Gen Z takes inspiration from shows like Euphoria to express themselves through artistic, edgy makeup looks.
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🧴 6. SPF Obsession
This generation takes sun protection seriously. Whether it's in makeup or skincare, Gen Z is prioritizing daily SPF (and reapplying it too).
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🌿 7. Natural & Cruelty-Free Products
Eco-conscious beauty is big. Gen Z prefers vegan, cruelty-free, and sustainable products — and they’ll check the label before they buy.
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🧽 8. Beauty Tools Go Viral
From ice rollers to LED face masks, Gen Z loves a good skincare gadget — especially when it’s viral on TikTok.
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🌸 9. Blush Overload
Blush is not just for cheeks anymore. Gen Z loves applying blush across the nose, temples, and even eyelids for a sun-kissed, flushed look.
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💅 10. Press-On Nails Are Cool Again
Salon-quality manicures without the commitment? Yes, please. Press-on nails have become a fast, easy, and affordable beauty hack for Gen Z.
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💬 Final Thoughts
Gen Z isn’t afraid to break the mold — and their beauty trends reflect that. Whether it’s minimalist skincare or maximalist makeup, the focus is on self-expression, authenticity, and, of course, a flawless glow. Ready to try some of these trends? Your routine might never look the same again.
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